INSIDE REFRAME OS
One dashboard. Six tools. Everything you need to close.
Trained on 1,000+ real agency coaching calls.
Scores your calls. Rewrites your outreach. Handles your objections. Tells you what to say next.
The technical bar collapsed. Anyone with Cursor and a weekend can ship what took a team six months. Building isn't the moat anymore.
Selling is.
And most AI agency owners are sat on the back of a dozen "great calls that went nowhere," apologising at the price, blaming the lead quality, and wondering why the bloke charging 5x as much sleeps fine.
It's not because you're bad at this. It's because nobody taught you. You learned to ship before you learned to sell.
Twelve years on the phone for other people means you don't spend twelve years working out what doesn't work. Every framework, every question, every objection pattern, every pricing conversation from those calls. Trained into an AI that lives in your browser.
That's Reframe OS. Here's what's inside.
You know that feeling after a call where you think "that went well" and then they ghost you? The Call Lab tells you why. Upload any transcript. It scores the call against 8 phases, finds the line where it went wrong, and writes the question you should have asked instead.
Every call you upload adds to your score trend. You can see your performance band moving from Fragile to Developing to Confident. The OS tracks your recurring leaks so you stop making the same mistake on repeat. Most people think they're improving. This shows you whether you actually are.
Paste the cold email, the LinkedIn DM, the follow up that got ignored. The Outreach Studio scores it out of 10, tells you exactly what's wrong, and rewrites it so someone actually replies. Not in ChatGPT's "I hope this email finds you well" voice. In yours.
The AI Coach is trained on everything I teach. Every framework, every objection pattern, every pricing conversation I've had across thousands of coaching sessions. When you say "they told me they need to think about it," it doesn't tell you to give them space. It tells you which phase of the call you missed the pain in and what to ask next time. Because that's what I'd say.
You don't get better at handling objections by reading about them. You get better by doing reps. The Sales Gym throws real objections at you, one at a time, and you practice handling them. Flashcards, analogy matching, daily drills. Like going to the gym, except for the bit of your job that actually makes money.
You don't need 238 lessons. You need the answer to your call, your prospect, your objection. Right now, in the room you're in.
Courses make you feel productive. Reframe OS makes you sharper on the next call.
Upload real sales calls. Scored against 8 phases. Leaks tagged. Fixes written. Progress tracked over time.
Cold emails, DMs, follow ups, LinkedIn profiles. Scored, diagnosed, rewritten. Before and after examples included.
My coaching on demand. Pre-call prep, post-call debriefs, objection handling, pricing decisions. 24/7.
Objection flashcards, analogy matching, daily drills. Reps build the muscle. When it happens on a real call, the answer is loaded.
Pipeline built around the 4 things that move a sale. AI briefs before every follow up. Stage-aware nudges when deals stall.
Watch yourself get better. Score trends after every call. Recurring leaks flagged. Proof you're improving, not just practising.
You're uploading sales calls and pipeline info. Here's exactly what happens to it.
Your transcripts and conversations are never used to train any AI model. Not OpenAI's, not Anthropic's, not mine. They stay yours.
One click to delete a transcript. One click to delete your account. No "deactivated" purgatory.
All transcripts and deal data stored encrypted in Supabase. Industry standard.
Your data isn't sold, shared, or handed to ad networks. This is a $99/mo product, not an attention farm.
Redact prospect names before uploading. The AI coaches the call, not the contact details.
Built on Supabase, Stripe, and Anthropic Claude. Enterprise-grade providers with their own compliance.
No contracts. No minimum term. No "tell me why you're leaving" form. No retention dance. No three-email sequence trying to win you back.
If it's not working for you, cancel in your account settings. One click. Done. You will not hear from me about it.
$99 a month. Use it, get value, stay. Don't, leave. Simple.
Founding member rate. Locked in forever, even when the public price goes up. Cancel any time.
Secure checkout via Stripe. Instant access after payment.
Not a course-launch guru. Still takes coaching calls every week. Still gets on the phone with founders for free if it's a good question. Built this because the people who need the coaching most can't always get on a call. Every framework I'd teach is loaded into the AI Coach. You get the answer when you need it, not when you've watched lesson 47.
Built Reframe OS so the people he can't sit next to can still get the same answers, in his voice, right now.
Is this just ChatGPT with a sales prompt?
No. When you tell ChatGPT "they said they need to think about it," it tells you to give them space. When you tell Reframe OS the same thing, it tells you which phase of the call you missed the pain in and what question to ask next time. Because that's what I'd say. The difference is the methodology behind it, not the AI model in front of it.
I'm a complete beginner at sales.
Good. Most AI agency owners are great builders and beginner sellers. The Academy walks you through the basics. The Sales Gym gives you reps. The AI Coach answers the questions you'd be embarrassed to ask out loud. By the time you're on your first real call, you've already practiced handling the objections they're going to throw at you.
How is this different from a course?
Courses are passive. You watch, you forget, you never go back. Reframe OS is active. You use it on your real call, your real prospect, your real outreach. It doesn't teach you sales in theory. It does sales with you in practice.
Why $99/mo and not a one-off price?
Because the OS gets better every month. New frameworks, new tools, new patterns feeding the AI from real coaching calls. A one-off price means I stop building. A subscription means you keep getting better and so does the product. Founding members lock in at $99/mo forever.
What happens to my call transcripts?
They live in your account, encrypted, only visible to you. Not used to train any AI model. Not shared, not sold. Delete a transcript or your whole account any time. When it's gone, it's gone.
What happens after I pay?
Email within 60 seconds with your login. 5-minute walkthrough video. You can be inside the OS reviewing your first sales call within 10 minutes of paying.
Do I need to be technical?
If you can use ChatGPT, you can use this. Web app. Log in. Click a tile. Use the tool. Nothing to install.
Can I cancel?
Any time. One click. No "are you sure" screen, no retention email, no calls. You pay for what you use.
If you are, this is the fastest way I know. If you're not, save this page and come back when you're ready. The price will be higher by then.