Hook Audit

What it does

The hook is the only thing 100% of your audience actually sees. The body is optional. The CTA is a luxury. If the hook doesn't stop the scroll, the rest of the post doesn't exist.

This skill takes whatever you wrote, tells you which of the 13 hook types it is (or isn't), runs it through the Elevator test, the Street test, and the Browse test, names the specific reason it's flatlining, and gives you 3 rewrites ranked by which one will land hardest with your audience.

Use it before every post. Especially the ones you're about to publish anyway.

What's inside

• The 13 hook types — Question, Bold Statement, Unexpected Statistic, Personal Anecdote, Pattern Interrupt, News Peg, Curiosity Gap, Direct Address, Provocation, List Promise, Before/After, Authority Stack, Disruption
• The 3 tests — Elevator (would they stay 3 more seconds?), Street (would anyone stop walking?), Browse (does it interrupt a scroll?)
• Hook-type-to-goal matching — Provocations get comments. List Promises get saves. Personal Anecdotes get DMs. Match the type to what you actually want.
• 3 rewrites in your voice — Ranked, not a buffet. The strongest version, plus two backups.
• The specificity rule — Why "87% of prospects" beats "most people" every time