THE SALES ARMOURY

16 SKILLS.
Free.
USE THEM TODAY.

Pick whichever fixes the bit of selling you're stuck on. Cold calls. Discovery. Pricing. Objections. Each one is a structured prompt you paste in your AI. No course. No cohort. No catch.

Pillar 2 · Frame Control

Call Review Coach

Score any sales call out of 70. Find the one leak that lost the deal. Get a 3 action fix plan you can run on the next call. No vague advice, no "build rapport better" nonsense.

Diagnostic skill Live
Pillar 2 · Frame Control

Discovery Call Runner

A second screen for your sales call. Walks you through the 8 phases live. You stop guessing what to say next. The frame stays where you put it.

Live call skill Live
Pillar 1 · Conversations

Cold Outreach Rewriter

Paste the cold message that got you a 0% reply rate. Get the 7 leaks named and a full rewrite. Stop sending the same message every guru taught you.

Diagnostic + rewrite Live
Pillar 1 · Conversations

Cold Call Runner

For the AI agency owner who can build anything and freezes on the phone. 8 stage script, real Google review opener, Loom gift, locked Zoom by the end of the call.

Cold call builder Live
Pillar 2 · Discovery

AI Audit Runner

You sold the audit. You have no idea what to do on Monday. Walks you from "yes" to kickoff with a stakeholder map, day-by-day plan, custom interview guides, a survey, and a scripted CEO endorsement.

Audit operational playbook Live
Pillar 3 · Pricing

Pricing Reframe

You're undercharging. You know it. This sets the price, diagnoses the confidence gap, and rehearses the quote moment so you stop flinching when you say it out loud.

Confidence + structure Live
Pillar 4 · Objections

Prehandling

Every objection at the close started as a leak in discovery. This finds the leak, names the source phase, and gives you the question to ask BEFORE the objection shows up.

Diagnostic + prevention Live
Pillar 1 · Conversations

Hook Audit

Paste your hook. The 13 hook types get checked. The 3 tests get scored. The leak gets named. Then 3 ranked rewrites in your voice. Use it before every post.

Content skill Live
Pillar 1 · Conversations

LinkedIn Post Gate

Pre publish gate for LinkedIn posts. 7 gates: hook, about them, specificity, save trigger, one job, voice, litmus. Pass or fail. One specific fix if you fail.

Voice gate Live
Pillar 1 · Conversations

Landing Page Review

Paste your landing page URL or copy. Get a 7 section audit, the one leak killing your conversion rate, and 3 ranked fixes ready to paste straight back in.

Diagnostic skill Live
Pillar 5 · Reps

150 People Pipeline

Build a 150 person target list from your existing network in 90 minutes. Hot, warm, cold scoring. 30 day reach out plan. The first 5 messages drafted for you.

Pipeline builder Live
Pillar 3 · Pricing

Proposal Roast

Paste the proposal that got ghosted. Get the proposal killer named in plain English and a 1 page Statement of Work rewrite ready to send back to them today.

Diagnostic + rewrite Live
Pillar 4 · Objections

Objection Translator

Paste an objection. Get the real meaning underneath the surface words, the Binary Reframe to use in your next reply, and the upstream lesson for the next call.

Real time reframe Live
Pillar 2 · Frame Control

Frame Recovery Drill

The prospect just took the wheel. Get the exact words to say RIGHT NOW to take it back. Permission based recovery for the 7 standard slips that kill sales calls.

Live call recovery Live
Pillar 5 · Reps

Niche Ditch

Direct call out for the niching procrastination loop. One 24 hour action. One hard rule: no niching until you've had 50 actual sales conversations.

Procrastination interrupter Live
Pillar 2 · Frame Control

Analogy Generator

Describe a sales scenario. Get a sharp analogy you can use in that exact moment. Bypass logic. Land the point. Built from 90+ tested analogies across 1,000+ coaching calls.

Analogy builder Live