Pricing Reframe
You're undercharging. You know it. This sets the price, diagnoses the confidence gap, and rehearses the quote moment so you stop flinching when you say it out loud.
What it does
Most agency owners don't have a pricing problem. They have a flinching problem. The price is fine. They just say it like they're apologising for it.
This walks you through setting a value based price using the Reframe Method anchor. Then it diagnoses where your confidence is leaking on the quote. Then it rehearses the actual moment, in real words, so by the time the prospect asks "how much" the answer comes out clean.
The price is the easy bit. The flinch is the deal killer.
What's inside
- The value-stack calculation — Translate the offer into the actual dollar value it creates for the buyer, not your hours
- The 10-20% Reframe anchor — Charge between 10% and 20% of the value created. The math the locksmith uses.
- The 5 confidence fears — Imposter syndrome, comparison trap, scarcity mindset, fear of rejection, and the "I wouldn't pay that" fallacy
- The quote drill — Rehearse saying the number out loud, holding the silence, and refusing to fill it
- The Nathan Hancock breakthrough — $20K/year value vs $1K/month price. Math was clear. Confidence wasn't. The fix.
- The Rishi Gupta anchor move — Would have priced at $30K. Real value was $100-120K. The permission to charge.
Files
| File | Purpose |
|---|---|
| SKILL.md | The agent skill — drop this into any LLM |
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SKILL.md — Copy below into any LLM
Paste this into Claude, ChatGPT, Cursor, or any AI tool. Then describe your offer and current price and say "run me through the Pricing Reframe."
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