Proposal Roast

What it does

Your proposal didn't get ghosted because the price was too high. It got ghosted because somewhere in those 8 pages, the prospect lost the thread.

This skill reads the proposal you sent, names the specific moment it stopped selling, and rewrites the whole thing as a 1 page Statement of Work. Same scope. Same price. Different packaging. Most of the time, sending the rewrite gets a reply within 24 hours from a prospect who ghosted you for two weeks.

The proposal isn't the problem. The proposal's job is the problem.

What's inside

• The 6-point roast — Length, Tone, Personalisation, Price, Justification, Next Step — each scored Strong / Medium / Weak
• The 5 proposal killers — Length Killer, Tone Killer, Personalisation Killer, Price Killer, Next Step Killer
• The 1-page SOW rewrite — Situation (their words), deliverables, investment, timeline, ONE next action
• The "no justification" rule — Why every paragraph defending the price is a tell that the rep doesn't believe their own number
• The Margot insight — Most proposals die because the rep was pitching 80% of the call instead of diagnosing