AI Audit Runner

What it does

An audit is just a deeper discovery with time. Same shape as a discovery call. More days. More people. A written deliverable instead of a verbal close. Most agency owners can sell an audit. Very few can run one well, and the gap between "I sold it" and "I'm walking into kickoff" is where the value of the audit gets created or destroyed.

This skill closes that gap. It does not run the audit for you. It gets you ready to run it yourself with confidence, structure, and a written plan you can actually open on Monday morning.

You walk in with a yes. You walk out with: a stakeholder map, a master plan, interview guides for every role, a survey ready to fire, and a kickoff agenda with the CEO endorsement scripted.

What's inside

• Stakeholder mapping — Champion, decision-maker, department leaders, frontline workers. Three red flags to spot before kickoff.
• Day-by-day master plan — Standard 2 week shape. Adjusted for your audit length and kickoff date.
• Custom interview guides — One per role. Peel the Onion framework. Screen share trigger built in. Magic Wand close.
• Survey builder — Under 10 minutes. Time-on-task focus. Launch instructions for the senior leader.
• Kickoff meeting agenda — 30 minute structure. Scripted CEO endorsement (the single most important moment).
• The Audit Proposal vs Job Proposal split — Two documents, two purposes, two moments. Most agency owners try to do both at once and the engagement collapses.
• The gap principle — Why the space between leadership's view and the floor's reality is where the gold is, and how to surface it on every interview.

Files